Uto Kino
Communications strategy for a movie theater 2009-
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Through an efficient, flexible and diverse communications
strategy, the Uto cinema can now increase its recognition
value. Additionally, simple design rules offer sufficient
freedom for individually created results.
Uto now presents a versatile program including movie
reruns, 3D-films and special events. This varied program
should be made better known by means of an up-to-date
visual appearance.
The design concept consists of a modular system which
is shown in the posters and can be applied to the program
guide and the website.The posters can either be hung in
single or series.
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Format: Programme 450mm x 330 mm, Poster A4/A3
Media: Silk-Screen Print, Digital Print, Web
Tutors: Kurt Eckert, Matthias Michel
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Final project at Zurich University of the Arts
In collaboration with Lisa Weiss